To offer eye care providers the best technology options available. We strive to earn each customer's respect through exceptional service, expertise and integrity.
For each other and through caring and integrity, accomplish excellent customer service, both internally and externally
To our employees and the business
Create win-win with vendors and customers
Be a great place to work and don’t take ourselves too seriously
Honest and ethical in our actions.
Foster open and honest relationships and clearly state expectations
Commitment in heart and mind about our mission and desire to be the best
Gratitude for each other’s work and commitment
Provide products and services that make a real difference in people’s lives